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Purpose and legal basis

Purpose and legal basis

Business Sweden will process personal data for the following purposes and based on the following legal basis:

Providing consultancy service, reports and other materials available for downloading or purchasing on our web site and answering questions.

Legal basis: Fulfillment of an agreement with you. Our legitimate interest in fulfilling our assignment with your employer and our mission. Consent through an unambiguous affirmative action.

Invitations to and administration of various events, seminars and delegation trips independently or in corporation with our partners: 

  • Creating participant lists
  • Communicating with the participants, for example via confirmation of applications, questions or evaluations

Legal basis: Fulfillment of an agreement with you and/or consent through an unambiguous affirmative action, for example when you sign up for an event or a delegation trip.

Customer surveys to monitor the impacts of our efforts, such as satisfaction surveys and specific investigations, for example after the implementation of an event.

Legal basis: Consent through an unambiguous affirmative action, for example when you chose to participate in a survey. 

Marketing purposes

  • Direct marketing, follow up by e-mail, telephone or mail with Individuals who have requested informational materials or down loaded reports from our web site, to provide further information and send promotional e-mail or mail about Business Sweden´s consultancy services as well as other information we assess you may find interesting
  • Marketing optimization, including, market research, analyzing and improving marketing campaigns and profiling internet users

Legal basis: Consent through an unambiguous affirmative action, for example when you chose to participate in a survey. 

To send communication via different digital channels to registered users based on:

  • Explicit interest
  • Browsing history 
  • Downloading of reports
  • Participating in events

Legal basis: Fulfillment of an agreement with you. Consent through an unambiguous affirmative action.

To manage your user account:

  • Create and administrate your user account
  • Send e-mails to you based on how you use our services
  • Deliver the services you have requested

Legal basis: Fulfillment of an agreement with you

Job candidates

  • To evaluate and recruit job candidates

Legal basis: To take steps at the request of your prior to entering into an agreement.

Accounting 

  • We may also use your personal data for our accounting.

Legal basis: To fulfil our legal obligations.