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Information for registered users and visitors

Your personal data is important to us

Business Sweden takes privacy and integrity very seriously, and we only process information relating to an identified or identifiable natural person in accordance with our Privacy Policy. This text is for registered users and visitors to Business Sweden’s web pages, including related campaign sites.

It is important to us that the personal data provided by you as a user is processed in a cautious, responsible, transparent and lawful way. The purpose of this document is to give you more detailed information on why and how we process your personal data when you use our services and subscribe to our services.

Who takes responsibility for your personal data?

When you create an account, and use our web pages as well as apps, Business Sweden AB is liable for your personal data. This makes Business Sweden AB a controller according to law. 

Where does your personal data come from?

Most personal data that we have received comes directly from you as a user. This can be data that you have provided us when applying for one of our services or when downloading reports. It could also be when you receive/reply to e-mails, sign up for a seminar, event or a delegation trip. Examples of such personal data are contact details such as e-mail, mobile and work phone number, first- and surname.

Personal data is also created as a result of you reading a report on our web page, using our services or communicating with us. We can, for example, save visitor- traffic and communication data. An example of such personal data is, your IP-address, type of device, operating system and browser. 

Unless you provide us with the personal data requested, we cannot offer you our services. We will clearly mark when it is mandatory to provide certain personal data. We will also be clear when the delivery of a specific service requires your explicit consent.

Who can we share your personal data with?

Your personal data may be shared with other companies performing services on our behalf. Such transfer of personal data will be in accordance with law and your personal data will not be used for other purposes than those which you have been informed.

We also ensure that your personal data is processed in a lawful and correct way if it is to be transferred outside the EU/EEA-area.

Purpose and legal basis for processing of you personal data

Below we will detail the purpose of processing your personal data and with what legal basis.

To manage your user account:

  • Create and administrate your user account
  • Send e-mails to you based on how you use our services
  • Deliver the services you have requested

Legal basis: Balancing of interests. It is important for us to comply with the agreement we have with you concerning your user account

To create and promote targeted mails via different channels (SMS, push-notifications, e-mails) to registered users based on:

  • Explicit interest
  • Browsing history 
  • Downloading of reports
  • Participating in events

Legal basis: Performance of contract. To comply with the agreement with you as a registered user at Business Sweden.

To create and promote targeted mails via different channels (SMS, push-notifications, e-mails) to registered users based on:

  • Explicit interest
  • Browsing history 
  • Downloading of reports
  • Participating in events

Legal basis: Having given consent, that you approve of this type of processing, when applying for the service and giving your personal data in the first instance.

To complete service orders from our visitors, for example downloading of reports. 

Legal basis: Our legitimate interest in fulfilling our mission. Consent through an unambiguous affirmative action, for example when you request to receive a particular report. 

Invites and to administer and implement various events and delegation trips independently or in corporation with our partners: 

  • Creating participant lists
    Communicating with the participants at a delegation trip, for example via confirmation of applications, questions or evaluations

Legal basis: Consent through an unambiguous affirmative action, for example when you sign up for an event or a delegation trip.

To perform different customer surveys in order to monitor the impacts of our efforts, such as satisfaction surveys and specific investigations, for example after the implementation of an event.

Legal basis: Consent through an unambiguous affirmative action, for example when you chose to conduct an investigation. 

To handle advisory services and other questions:

  • Answer questions
  • Provide advice on foreign establishment

Legal basis: Balancing of interests, wherein our legitimate interest shall be within the frameworks of our mission to provide efficient advice. 


  • We also use your transacitons for our accounting.

Legal basis: To fulfil our legal obligations.

How long do we keep your personal data

We keep your personal data as long as it is required for the above-mentioned purposes and as long as you are an active registered user and visitor or as long as the personal data must be kept due to legal requirements, after this the personal data will be deleted or unidentified.
For marketing purposes, personal data older than three years is not used unless you are an active customer.

What are your rights?

According to the EU data protection regulation, you as an individual have certain statutory rights in relation to the personal data that we process about you. You have the right to access your personal data, right to rectification and deletion as well as to object to processing, such as direct marketing. You are also entitled to file a complaint with the national supervisory authority. Please click here to find out more about your rights.

Who to contact?

If you wish to exercise any of your statutory rights, please send us a written and signed request to the specified address below. You can always contact customer service through our website if you have any questions regarding the processing of your personal data. In addition to this, you can contact our Data Protection Officer for any comments or complaints regarding how we handle your personal data.

You may, at any time, refrain from receiving marketing communications from us by clicking “unsubscribe” in e-mails and SMS communications that we send you. You may also contact our customer service if you want help to decline our communication.

Business Sweden AB
Customer Service
World Trade Center
Klarabergsviadukten 70, 111 64 Stockholm
Phone: 08-588 660 00