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Zalando invests in fulfillment centre in Sweden

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Zalando has successfully completed its location search to open its first Nordic fulfillment centre in Sweden later this year. Together with the developer NREP Logicenters, Zalando will build a fulfillment centre in Brunna, situated in the county of Stockholm. To meet the demand of the Nordic customers, and to further penetrate the market, investing in convenience is crucial. The first parcels are set to leave the fulfillment centre later this year.

The Stockholm fulfillment centre will ensure that Zalando’s strong and growing customer base experiences a more convenient consumer journey and receives orders faster in all Nordic markets. First tests and operations will start this year, full operations will be up and running in 2018. The warehouse in the Stockholm area will decrease lead times significantly, securing possible next day deliveries in all Nordic capitals (Stockholm, Copenhagen, Helsinki, Oslo) and the potential for same day delivery in Stockholm. When the fulfillment centre is ramped up to full speed, Zalando will be able to cut lead times in half across the Nordic region (to 1-2 days for Sweden and Denmark, and 1-3 days for Norway and Finland).

“The Nordic e-commerce market is mature and developing fast. Ensuring consumer satisfaction, shortening lead times and providing a fashionable assortment are essential elements moving forward. This is why we are investing in establishing a new 30,000 sqm fulfillment centre near Stockholm and extending our selection of more than 100 Nordic brands, with the latest additions being Holzweiler, Hunkydory and House of Dagmar”, said Kenneth Melchior, Cluster Head Nordics at Zalando. “Having this setup in place, we are also thinking of future test pilots for innovative services such as return on demand.” 

The fulfillment centre in Brunna was chosen mainly due to its strategic location and advanced infrastructure, which is ideal for catering to all Danish, Finnish, Norwegian and Swedish customers. It will be operated by an experienced logistics provider and create a few hundred jobs.  

“We are very happy about Zalando’s decision to invest in a new fulfillment centre in Sweden. It will further strengthen Sweden´s position as the leading logistics hub in the Nordics” says Ulrika Cederskog Sundling, EVP Invest & Region Sweden at Business Sweden.