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Victoria’s Secret opens first Nordic Flagship store in Stockholm

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Today L Brands (US), a globally renowned multinational company with brands such as La Senza, Henri Bendel and Bath and Body Works, announces the opening of their first Flagship Store in the Nordics in Stockholm later this year for their lingerie brand Victoria's Secret.

Today L Brands (USA), with brands such as La Senza, Henri Bendel and Bath and Body Works, announces the opening of their first Flagship Store in the Nordics in Stockholm later this year for their lingerie brand Victoria's Secret. AMARLA Retail S.A. (Greece) is one of the largest boutique retailers operating in Europe and the Middle East and is L Brands' franchise partner in Europe for the brands Victoria's Secret and Bath and Body Works. Victoria's Secret has already smaller stores with a limited product range in Sweden, the new Flagship store will have the entire product range and Stockholm is one of the first European markets to offer this. The store of 900 sqm on two floors opens in Gallerian mall on Hamngatan in Stockholm during the fall 2019. This strong international brand further strengthens Sweden´s position as the leading retail market in the Nordics.

"Victoria's Secret is an iconic brand and the Gallerian mall is an iconic place in the heart of Stockholm. A perfect match," says Carlos Radulovitch, CEO of Amarla Retail SA.