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UNIQLO, the Japanese global apparel retailer, opens its first presence in the Nordic Region in Stockholm

The new flagship store is in the heart of Stockholm adjacent to Kungsträdgården, in a building that was designed by well-known Swedish architect Sven Gottfried Markelius, one of the founding fathers of functionalism.

Uniqlo Stockholm

UNIQLO creates clothing for everyone’s daily lifestyles “LifeWear” and is recognised for high quality, functional and affordable clothes in a variety of colours and designs for men, women, and kids. The store is across four levels that measure a total of 1,580 square meters.

The Swedish retail market has enjoyed a positive annual growth for 20 consecutive years with Stockholm being the most popular destination for retailers into the region.

Tadashi Yanai

“As one of the world’s most innovative nations, Sweden has an appreciation for technology and design, as well as for leading a modern lifestyle. said Tadashi Yanai, Chairman, President & CEO, Fast Retailing in a press release. “The Scandinavian people are the most sophisticated in the world according to me and our Japanese sensitivity will fit there. The Swedish lifestyle is what all countries are aiming for. " he said in an interview with Dagens Industri.

“It has been a pleasure to be a part of UNIQLOs establishment journey to Sweden and we are proud to see the opening of their first Nordic flagship store in Stockholm today. It will further strengthen Sweden´s position as the leading retail market in the Nordics and Uniqlo will be an important ambassador to attract more international companies to our country” says Ylva Berg, CEO Business Sweden.

UNIQLO is a Japanese clothing retailer founded in 1949. The company has stores in Asia, Europe and the United States. Employing more than 30 000 people and more than 1900 stores making it the world's third largest clothing retailer after Spanish Inditex and Swedish H&M.

About Business Sweden
Business Sweden’s purpose is to help Swedish companies grow global sales and international companies invest and expand in Sweden. For Swedish companies, we provide strategic advice, sales execution and operational support to help them grow global sales. They can trust us to shorten time to market, find new revenue streams and minimize risk. We have achieved our expertise by being present in 50 of the world’s most promising markets for over 40 years, at the scene, helping to close the deal.

For international companies we ensure that they can rely on our knowledge, experience and extensive network to identify new business opportunities, accelerated return on investment and give a neutral and trustworthy backing. Once they are settled in Sweden, we make sure they are equipped for a successful long-term presence. Business Sweden is owned by the Swedish Government and the industry, a partnership that provides access to contacts and networks at all levels.

Photo: Yoko Söderberg, Amanda Lapadat-Nordström

23 August 2018