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First, we would like to thank all companies that we have worked with during 2017. You have made it an inspiring and active year with a lot of interesting projects and collaborations.

When looking at 2018, we plan to sharpen and customize our offerings even en bildmore to meet the needs of Swedish companies interested in propelling growth internationally. The Mexican market is inspiring to work on since, with the right approach, it offers such promising opportunities. It is the second largest economy in Latin America and holds position 47 in the World Bank´s “Ease of doing business” which puts the nation first in Latin America and ahead of countries like Belgium and Turkey. Mexico is also the country with the most free trade agreements in the world, which makes it a very open and competitive market.

Speaking of free trade agreements, this year has brought significant political and economic alteration in the region, not least regarding NAFTA, but also the renegotiations of the free trade agreement between the EU and Mexico. We follow both processes closely and hope to have something more concrete to report during the first half of 2018. Then of course, we will put focus on the upcoming federal elections in Mexico next year. 

Our purpose at Business Sweden is to help Swedish companies to grow their international revenues; this is our objective whether we help a company establish in Mexico, find a business partner, arrange high-level meetings, or when we carry out reports and analysis on certain industries to share insights. We base our services on our customer’s challenges, and sort them under three different categories: Shorten time to market, Find new revenue streams and Minimize risks.

Before we focus on 2018, let´s look at some of the things we have accomplished together in 2017:

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  • Recruitments for Swedish companies; one of them a Country Manager in Mexico for the Swedish company Stafsjö and another project constituted supporting Bufab in recruiting a Business Development Manager, to start and be in charge of their Mexico office
  • Employment service; many companies used our service for temporary employments through Business Sweden´s back-to-back contracts, avoiding the need for incorporating a local subsidiary 
  • We are hosting five different companies in our physical and virtual offices
  • Partner searches; during the year we have supported four companies in their quest to find the right partner in Mexico and the region

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  • The SweMex Alliance was founded; in response to cities´ growing demand for integrated solutions relating to sustainable mobility, clean energy, public safety and connectivity. Current members are Swedish companies Volvo, ABB, Ericsson and Axis Communications, coordinated by Business Sweden.

 en bildHigh-level meetings have been arranged many times during the year, for example: 

  • In September, we arranged an energy seminar at the Swedish Residence on how to continue the transformation of the energy sector in Mexico
  • Meetings for more than ten Swedish companies with the most important stakeholders in the construction and planning of the new airport in Mexico City (NAICM)
  • Meetings for several Swedish companies with Mexican petroleum company PEMEX, as well as with the national electricity commission, CFE
  • Dedicated meetings with a variety of important stakeholders, such as transport authorities for the largest cities, technology and research endeavors such as CONACYT and within natural disaster management with e.g. CENAPRED

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  • In February, we carried out a business delegation on disaster relief to Mexico and Guatemala, together with both Swedish embassies and nine Swedish companies. Sweden´s Minister for Public Administration, Mr. Ardalan Shekarabi, headed the delegation
  • In May, a delegation called “Sweden in Mexico – Design and Fashion 2017” took place. Business Sweden and the Swedish embassy in Mexico organized the event, seven Swedish and Mexican companies participated
  • In June, we carried out a mining delegation together with five Swedish companies to Panama, to visit one of the most interesting mining projects in Latin America,
  • In July, we arranged a business delegation to Panama on public safety, together with the Swedish embassy to Guatemala and two Swedish companies 
  • In October, we carried out a business delegation called “Innovative Urbanization by Sweden” together with the Swedish Embassy as well as fourteen Swedish companies and organizations. The delegation was headed by Swedish Minister for EU Affairs and Trade, Ms. Ann Linde

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  • We brought Mexican decision makers to one of the largest forestry fairs in Sweden; Elmia Wood, to meet Swedish companies in the field as well as learn more about Swedish solutions within forestry

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Sales Acceleration

  • During the year we have helped several Swedish clients in setting up customer approach meetings, programs for visits to/around Mexico, expo/congress support and other forms of sales acceleration impulse

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  • We manage bookkeeping and administration for several companies and have carried out two projects with clients to help minimize risks while entering the Mexican market, e.g. by investigating and vetting potential local partners for distribution or inorganic growth strategies

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For 2018, a lot is still to be decided; below you will find our plans so far for the coming year. Please let us know if you find any of these activities interesting and we will gladly tell you more about it, or if you have suggestions for further activities that would benefit your enterprise.

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Strategic collaborations

  • Continuing the SweMex Alliance and exploring possibilities for similar collaborations within other sectors
  • Arrange activities for members of the Swedish Construction, Energy and Mining group in Mexico (SECM)
  • Digital brochure on Swedish solutions to strengthen Swedish presence in important projects from e. g Multilateral Banks, NAICM, Industry clusters etc.ontinuing the SweMex Alliance  

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Networking and knowledge sharing 

  • Digitalization Webinars, networking between Swedish and Mexican clusters and companies in specific sectors of digitalization 

Sharing of Insights

  • Report on the Macro/Political Landscape in Mexico: NAFTA, FTA Mexico and the EU, Federal election in Mexico
  • Report on business opportunities in Central America and the Caribbean
  • Business Climate Survey Report

Planned participation at Expo´s

  • Expo Mueblera – January 17-20
  • Fab Tech – May 2-4
  • Expo Forestal – October

Planned business delegations

  • Waste Management – February 12-15
  • Mining Academy – March/April
  • Health Care – TBC
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Yazmin Maya

Project Manager Project Manager
+57 1 743 60 40 ext. 206
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Mårten Wilkens

Project Manager Project Manager
+52 55 91263447
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Nicolas Urbina

Project Manager , Mexico City Project Manager, , Mexico City
+52 55 9126 3439
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Abraham Morales

Consultant México, D.F Consultant, México, D.F
+52 55 9126 3436
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Ernst Lundberg

Consultant México, D.F Consultant, México, D.F
+52 55 9126 3430