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Green building market overview

The concept of green building in Brazil incorporates everything from energy efficiency and alternative energy to water use and indoor air quality. High electricity cost, second in the world after Germany, is one of the main drivers for implementing energy efficiency.

Civil Construction

According to federal governemtn estimates, investments of approximately USD 160 billion per year until 2022 in civil construction sector in Brazil would be necessary to compensate for the shortage of property. An increased environmental awareness raises demand for green buildings due to higher electricity tariffs and existing municipal laws in some major cities such as São Paulo, Curitiba and Rio de Janeiro.

By the end of 2009, the national government initiated the PROCEL EDIFICA program. It is coordinated by the Ministry of Mines and Energy and promotes conditions for the efficient use of electricity in buildings, reducing waste, energy, materials, and environmental impact in public buildings. Between 2009 and 2010 the federal government invested about USD 3 million for this program.

As pioneers and reference cases for rest of the country, São Paulo, Rio de Janeiro and Curitiba are the cities show most opportunities for Swedish companies.


Brazilian Industry has high energy intensity, reaching more than 58% in 2009, according to the Energy Research Company (EPE). Companies are therefore  looking into ways to reduce energy consumption, to replace fossil fuels with renewable sources cut operational costs or produce own energy. National policies such as National Climate Change Plan (PNMC), and PROCEL SEAL-Industry are also important factors driving the focus towards energy efficiency. 

Industrial energy consumption increased at the steady pace of 3,5% per year between 1990 and 2008. The global crisis had a significant impact, since industrial energy consumption dropped by 6,3% in 2009.

The PROCEL SEAL-Industry, developed and granted by the National Program to Save Energy (Procel), and held by Eletrobras, guides industrial clients at the time of purchase, indicating the products with the highest levels of energy efficiency within each category, thus providing savings on the electric bill. Also, it stimulates the manufacturing and marketing of more efficient products, contributing to technological development and the preservation of the environment.

The pulp and paper industry, which stands for about 4% of the consumption of electrical energy in Brazil, is a primordial example of how energy intensive industries move on to produce their own electricity. There are plants that already produce enough energy to satisfy 90% to 100% of their own demand in electrical energy. The pulp and paper industry on average produces two-thirds of the energy demand in-house, the main source of energy being black liquor, a by-product from the production process of cellulose. Steel and the aluminum industries have also adopted strategies of in-house energy production and energy saving methods, such as heat recovery, usage of blast furnace gas (BFG) and Coke Dry Quenching (CDQ).