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Program

Program för seminariet den 22 oktober i Malmö om möjligheter och utmaningar med Private Label

08.30–09.00  
Registration and coffee

09.00–09.30    
Introduction to Private Label – trends and development
Andreas Rentner, Market Unit Manager Benelux, Business Sweden

09.30–10.10  
”The Swedish perspective on Private Label” – possibilities and challenges
Hans von Heijne, Private Label Director, ICA AB

10.10–10.40   
”The European/Global perspective on Private Label” – possibilities and challenges
Key note speaker to be confirmed

10.40–11.00   
Witness company – Swedish producer that has been successful with Private Label
Company to be confirmed

11.00–11.40   
How to prepare for Private Label – hands-on recommendations
Joop Eldershorst, PL-Consultant (former Buying Director at Spar international)

11.40–12.00   
Panel discussion with key note speakers

12.00–13.00   
Lunch/networking