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reasons for expanding into sweden

International companies are attracted to Sweden for numerous reasons. The country is one of the most competitive, productive and globalised nations in the world. Also a global leader in innovation with a highly skilled labour force, sophisticated consumers, smooth business procedures, openness to international ownership, and a stable economy. It’s a country of open skies and open minds, producing world-leading businesses across a large number of industries and sectors.

1. Modern and business friendly

A key feature of the Swedish economy is its openness and liberal approach to trade. Sweden has an international business environment that is modern, open and business friendly. Skilled professionals, polished business procedures, and receptivity to international partnerships make it an easy country to operate in.

2. Sharp brains and open minds

Synergies generated by the close connection between Swedish universities, research institutes and the private sector leverage the R&D output. According to the Financial Times, Stockholm is the second most prolific tech hub globally, with 6.3 billion-dollar companies per million people, compared to Silicon Valley with 6.9. Spotify, King, Truecaller, Klarna and Mojang are just some of the Swedish startups that have received international attention in the last decade. Add to those well-known brands such as IKEA, Volvo, H&M and Ericsson and it becomes clear why Forbes has listed Sweden among the top five best countries to do business in.

3. Quality and efficiency at heart

Swedish labour costs remain competitive as Sweden has one of the world’s most welleducated workforces and at the same time the most productive and hard working. Empowerment of personnel and delegation of decision-making ensures a bottom-up, problem-solving approach that shows impressive results with regards to quality and productivity. The high usage of computers and IT-systems – Sweden ranks third on the Networked Readiness Index of the most networked economies in the world – has further improved productivity throughout the entire industry.

4. At the leading edge of the world's largest market

As part of the European Union, Sweden provides easy access to a market of 28 countries and 500 million consumers. The Nordic market only – Sweden, Denmark, Finland and Norway – makes up the 11th largest economy in the world, with a high level of purchasing power. The large amount of multinational corporations present in Sweden has not only created an important domestic market, it has also paved the way for a world-class infrastructure.

5. Stability and sustainability by default

Sweden’s strong public finances, sound banking system, political stability and well-performing economy make it a robust place to run a business.Sweden boasts excellent infrastructure through extensive public investments. The Internet infrastructure is one of the world’s fastest and most extensive.Swedish companies are at the forefront in integrating a sustainable approach to business in their strategies and daily management.