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Plackers, Russia

Plackers offers a variety of innovative oral care solutions, including a comprehensive line of dental flossers, interdental brushes and a variety of oral hygiene accessories. With assistance of Business Sweden, Plackers has initiated a fruitful business dialogue with two large premium retailers in Moscow, which led to a successful launch. Today Plackers products are sold in several premium retail chains and online retailers in Russia.

Innovative oral care solutions by Plackers are gaining the Russian market

Plackers offers a variety of innovative oral care solutions, including a comprehensive line of dental flossers, interdental brushes and a variety of oral hygiene accessories. Plackers Scandinavia AB is the official distributor of Plackers products in Northern Europe, including Russia. 

Cooperation with Business Sweden Russia started in far 2010 when Russia office conducted a Business Opportunity Project for Plackers giving an initial overview of the Russian dental care market characteristics and potential, pricing and sales channels. The project was then followed up by a BSO Connect in 2015. In total, two projects resulted in over ten meetings with potential partners and retail clients and a raising interest for Plackers’s dental hygiene products.   

With assistance of Business Sweden, Plackers has initiated a fruitful business dialogue with two large premium retailers in Moscow, which led to a successful launch. Today Plackers products are sold in several premium retail chains and online retailers in Russia.

The company is now planning for a bigger scale approach to the Russian market. Plackers is now therefore increasing distribution to strengthen Plackers’ position in the retail sector as well as in pharmacies with continued cooperation with Business Sweden.